Welcome to DFTLU, a brand born from our vision, nestled in the heart of Dallas, TX. Today, April 4, 2024, isn’t just the launch of our website; it’s a beacon in time we’ve chosen with intention. The date 4.4.24 resonates with the symbolism of 444—a number often heralded for its luck and alignment with positive energy. We chose this auspicious date for our launch as a reflection of our core beliefs: positivity, inspiration, and the harmony between nature and humanity. It’s a symbol of our commitment to spreading positivity and making meaningful connections in everything we do.

At the core of DFTLU—Don't Forget To Look Up—is a simple, yet profound message: to look up and truly see the world. In an era dominated by screens, where our days are spent scrolling through endless feeds, we've lost touch with the essence of life beyond the digital landscape. Our brand stands as a beacon of positivity, a call to disconnect from the digital and reconnect with the tangible, the real, the breathtaking.

Fashion is our canvas, and through it, we aim to inspire not just a change in wardrobe but a shift in perspective. Our flagship T-shirts, designed with minimalism and meaning, are more than just attire; they are reminders to live inspired, to cherish every moment, and to embrace the beauty that surrounds us. Each piece we create carries with it a message of positivity, encouraging wearers to pause, look up, and find joy in the simplicity of life.

Our commitment to positivity and inspiration extends beyond the fabric of our clothes. We are proud to support the National Parks Foundation, an organization that safeguards the natural wonders that compel us to look up and marvel. What better place to reconnect with the essence of life than amidst the splendor of Mother Nature? By aligning with the National Parks Foundation, we underscore our belief in the importance of preserving these treasures for generations to come, encouraging everyone to explore, appreciate, and protect the great outdoors.

As we embark on this adventure, we invite you to join us in spreading positivity in the most fashionable way. Let's make a collective effort to look up from our screens, to engage with the world around us, and to find inspiration in every corner. From the bustling streets of our city to the serene landscapes of our national parks, there's so much beauty waiting to be discovered.

This is just the beginning. We look forward to sharing more with you—more designs, more inspiration, and more ways to live a life filled with positivity. Stay tuned for our upcoming releases, and don't forget to sign up for our emails at www.DFTLU.com to be the first to know about new collections and initiatives.

Together, let's redefine fashion as a tool for change, for inspiration, and for a brighter, more connected world. Here’s to looking up, to living inspired, and to the many adventures that await us all.

With optimism and style,
Noe and Raluca,
Founders, DFTLU