Welcome to DFTLU

an acronym that stands for "Don't Forget To Look Up." We are not just a designer streetwear brand; we are a reminder, a movement, a belief in the power of aspiration and inspiration. Our brand is built on the conviction that fashion is more than clothing—it's an expression of identity, culture, and dreams.

As a passionate small business, DFTLU is dedicated to crafting exceptional streetwear that encapsulates the essence of looking up and living inspired. Each piece in our collection is designed with a story, a purpose, and a message that resonates with the dreamers, the creators, and the innovators of today.

Our Philosophy: Don't Forget To Look Up, Live Inspired.

This mantra is the heartbeat of our brand. It's a call to action—a reminder to stay grounded yet always keep your eyes on the skies, on the possibilities, and on the dreams yet to be realized. Our designs embody this spirit, blending minimalistic fashion with meaningful narratives that inspire you to live your best, most inspired life.

Why DFTLU?

The inception of DFTLU was driven by a desire to infuse the streetwear scene with depth, meaning, and connection. In a fast-paced world where it's easy to get lost in the hustle, we wanted to create a brand that encourages everyone to pause, to look up, and to appreciate the beauty of the journey.

Our team, though small, is fiercely passionate about the art of fashion and the impact it can have. We are involved in every step of the process, ensuring that our creations not only meet but exceed the standards of style, quality, and sustainability.

Be Part of Our Story

By choosing DFTLU, you're not just selecting a piece of clothing; you're embracing a lifestyle of inspiration, aspiration, and mindful living. You're joining a community that believes in the power of dreams, the importance of looking up, and the beauty of living a life that's truly inspired.

A Pledge to the Planet

Understanding the profound connection between nature and inspiration, DFTLU is proud to support The National Parks Foundation. A portion of every sale is donated to help preserve the natural wonders that inspire us all. By choosing DFTLU, you're not only making a statement with your style but also contributing to the protection and preservation of our national parks.

Don't forget to look up, live inspired, and join us as we pave a new path in the world of fashion.