Preserving the Majesty: DFTLU's Commitment to the Great Outdoors
Welcome to DFTLU, where fashion meets a passion for the outdoors. As a brand, we've always stood for more than just creating trends; we're about inspiring a movement. That's why, starting this year, we are thrilled to announce our partnership with the National Parks Foundation. On April 4th, the anniversary of our launch and a day that holds a special place in our hearts, we'll be making our first annual donation—10% of every purchase will go to preserving the natural beauty that inspires us all.
Why the National Parks?
There's no better place to embrace our motto, "Don't Forget To Look Up," than in the majestic settings of our national parks. These places not only represent the pinnacle of natural beauty and diversity but also embody the spirit of adventure and contemplation. They are where we can truly disconnect from digital distractions and reconnect with the earth and ourselves.
Our national parks offer a sanctuary where the mind can wander freely, and the soul can find peace. They teach us about resilience and the enduring beauty of our planet. However, these treasured places need our help to remain vibrant and accessible for future generations.
Our Pledge
Every purchase you make with DFTLU will now contribute directly to the conservation efforts of the National Parks Foundation. This partnership allows us to give back to the environment that has given us so much inspiration and joy. By supporting the Foundation, we aid in:
Restoration projects that maintain trails, habitats, and historic sites.
Educational programs that teach the importance of environmental stewardship.
Wildlife protection initiatives that help preserve the biodiversity of our parks.
Transparency and Engagement
We believe in transparency and will share the details of our contributions annually on our blog every April 4th. We invite our community to join us in this journey, not just by purchasing our products but by getting involved in local and national park initiatives.
Join Us Outdoors
This partnership reflects our core belief that looking up—whether at the sky, the trees, or the mountains—can profoundly change our perspective. We encourage everyone to step outside, explore the vast, open landscapes, and find inspiration in the simplicity and beauty of nature.
Let's wear our commitment to positivity and change, not just on our sleeves but in our actions. Every item you choose from DFTLU isn't just a piece of clothing; it's a step towards preserving the wonders that elevate our spirits and ignite our creativity.
A Yearly Tradition
Mark your calendars for April 4th each year. We look forward to sharing our progress and celebrating the beauty of our planet together. Remember, every time you look up at the grandeur of the great outdoors, you're part of a larger story—a story of preservation, inspiration, and collective responsibility.
Thank you for being a part of this movement. Together, we can ensure that the majestic landscapes we cherish today will captivate and inspire for generations to come.
By supporting DFTLU, you're not just choosing exceptional streetwear; you're helping to safeguard the splendor of our national parks.
Don't Forget To Look Up—because the greatest show is all around us, waiting to be admired and preserved.
